ICASA PUBLISHES LOW POWER SOUND BROADCASTING POLICY
Of further significance is the limitation on advertising and sponsorship contained in the Regulations. Currently only commercial television services have such limitations contained in their licence conditions. The provision limits advertising to a minimum of eight minutes and a maximum of fourteen minutes per hour.ICASA`s intention with setting a minimum is unclear as this puts pressure on a low power sound broadcaster to ensure that at least eight minutes per hour is dedicated to advertising. Failure to do so constitutes a contravention of the Regulations as they currently read. This is very difficult to achieve for any broadcaster, especially during late night and early morning hours. Setting a minimum for advertising time does not make sense and could set a precedent for such future regulations for commercial, community and public radio.