Documents: Research reports

A Community Radio Toolkit 2013

Wits Radio Academy’s Prof Franz Kruger, Mike Smurthwaite and Dr Monji partnered with OSISA in 2013 to develop a toolkit for Community Radio, that could help stations, boards and stakeholders assess the overall health of any Community station. The toolkit was developed to have both qualitative and quantitative outputs.

NAB report on the Future of TV and Levy Proposal - Audience Measurement

Audience measurement plays an important role for advertisers and broadcasters. Firstly, it helps to provide broadcasters with information relating to the viewing patterns of customers, and as a result informs decisions on programmes, scheduling advertising rates. Secondly, it allows advertisers to understand viewing patterns allowing informed decisions to be made on where to place advertisements to reach the correct target audience at the lowest cost.

KPMG research on local content

KPMG was commissioned by the NAB to conduct a survey of broadcasters’ attitudes to local content and a comparison of local content regulation in other countries.

NAB / PricewaterhouseCoopers presentation on the future of the SA broadcasting industry

NAB and PWC jointly undertook a project on the future of broadcasting policy in South Africa. The results were presented to various decision makers



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