NAB appoints local and international consultants to manage the tender process of a New Radio Audienc

17 March 2014

The National Association of Broadcasters (NAB) has appointed local consultancy, Yardstick, to manage the Invitation to Tender (ITT) process and international expert, Roger Gane, to provide technical input on the development and design of a new Radio Audience Research Survey.  This will not only ensure the fairness of the tender process but will develop specifications to international standards.

The NAB is committed to ensuring a fair and transparent tender process and to this end, key stakeholders, including marketers and media agencies, will be consulted for the duration of the process. This will safeguard the interests of key stakeholders and provide a robust and independent outcome.

On reviewing the requirements of the NAB’s initial Request for Proposal (RFP) in November 2013, the NAB subsequently decided to expand the terms of reference.  Due to the importance of this process, Yardstick has been appointed to consult with stakeholders and develop and facilitate the new tender process. All interested parties who made submissions to the initial process have been notified of this decision and were requested to collect their un-opened submissions from the NAB. The new RFP and ITT process will be published in due course.

Founded in 1988, Yardstick is an independent consultancy specialising in the provision of measurement and assurance services to the marketing and communication industry with extensive experience in the facilitation of tender and procurement processes. Yardstick ensures that clients have access to highly skilled and experienced resources as well as latest industry trends and best practice.

Yardstick has developed proprietary tools and processes to assist and guide companies through the process of selection and appointment of suitable service providers.  This has been well received by the marketing and communication industry – corporate companies and agencies alike – as it enhances transparency, credibility and good corporate governance.

Gane a UK based Research Consultant with extensive experience with RSMB, Ipsos Media (now MediaCT), RAJAR (Radio Joint Audience Research Ltd), AGB Research Group and AGB Television International.

Gane’s experience in market and media research includes the initial development of the AGB (now Kantar) TV peoplemeter services and securing RAJAR’s standing within the UK audience research community.  At Ipsos Gane was responsible, technically and commercially, for the company’s contracts with RAJAR, at BARB (Broadcasters Audience Research Board) for the Establishment Survey,  he contributed to the NRS (National Readership Survey - newspapers and magazines) and worked with RSMB, a specialist audience research company.

He was technical judge for IPA’s Advertising Effectiveness Awards, is the current chairman of the ASI, a European conference on developments in radio and radio audience measurement and member of the Market Research Society. He is retained as Research Consultant to the RadioCentre as their representative at technical and board meetings of RAJAR, and is involved in the development of the current system in future electronic measurement practice. Gane has also had exposure to the South African radio landscape as he was appointed by SAARF in 2013 to conduct an audit on RAMS, the current radio audience currency.

Guided by Gane and Yardstick, the detailed tender process will be finalised shortly. This will be published in the next couple of months. The NAB is indebted to research entities and to other stakeholders for their continued interest in this process.




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