NAB Encouraged By Level Of Interest In RFI On New Radio Audience And Currency Survey (RACS)

14 June 2014

Following the NAB’s request for information (RFI) published on 1 June for companies interested in tendering for a new Radio Audience and Currency Survey (RACS), a clarification meeting was held on 9 June at the SABC.  Twenty-three interested companies attended the clarification session. 

The current RAMS contract ends in December 2014 and the NAB, through marketing tender facilitators Yardstick, has initiated the tender process to award a new contract for a credible and, robust radio audience and currency research survey. The new RACS contract will be for a period of five years.

The contract is for the design, development and implementation of a South African radio audience and currency survey. The survey’s intended use is for target marketing and as a currency in the buying of radio media and time. The survey must also assist media owners to carry out strategic editorial and programme planning. It is therefore of the utmost importance that the new survey delivers stable, accurate, and consistent data.

The first phase of the tender process is an invitation to submit information for pre-qualification to tender for the RACS contract, and closes on 27 June 2014 at 12pm. The second phase of the tender process is the request for proposals (RFP). At the end of phase one a shortlist of a maximum of five companies will be invited to submit detailed proposals. The shortlisted companies going forward to the RFP stage will be announced by the NAB on 11 July 2014. Phase two will commence on 21 July with a detailed briefing session. The process will be rigorous and the NAB expects to award the tender in November 2014.

For further information on the tender process, please contact Mr. Robin Mailer at Yardstick, contact number +27 21 914 9777, mobile +27 83 299 6649, or



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