NAB public tender for a new Radio audience and currency measurement survey concludes with TNS Research Surveys appointed as the
NAB public tender for a new Radio audience and currency measurement survey concludes with TNS Research Surveys appointed as the successful service provider by the BRC.
Johannesburg, 17 June 2015 – Last year, five research companies were shortlisted to participate in the National Association of Broadcasters’ (“NAB”) public tender, for a new radio audience and currency measurement survey. The shortlisted companies were ACNielsen, Ask Afrika, GfK, Ipsos and TNS Research Surveys.
The NAB is pleased to announce that TNS Research Surveys has been awarded the contact for a five year period. “We are delighted with the outcome of the NAB’s transparent and rigorous tender process,” said Nadia Bulbulia, Executive Director of the NAB. This announcement follows a robust tender process managed by Yardstick, an independent procurement consultancy. The shortlisted companies submitted proposals of high quality and due to the very stringent Yardstick scorecard evaluation process, which included international and local industry experts, the NAB was able to reach a sound decision.
The industry’s newly established Broadcast Research Council of South Africa (“BRC”) will be managing the contract and its Interim CEO, Clare O’Neil, signed the agreement on Friday 12 June 2015. Richard Rice of TNS Research Surveys says “we’ve gone through a really good process with the NAB and BRC and we look forward to a successful rollout of the new survey.”
The industry agreed to the extension of AMPS / RAMS to “roll-over” for 2015 to ensure stability and to provide a smooth transition into the new radio survey. The NAB Radio Research Committee Chairperson, Tracy Stafford, has been appointed as Chair of the BRC Radio Research Committee. She commented that “this has been a wonderful process that provided the committee the opportunity to focus on what’s best for radio research. I’m excited about working with TNS and the additional insights into radio listening that the new contract will provide.”
About the BRC: The Broadcast Research Council of SA is a non-profit organisation established to manage and fund industry audience and currency research. For more information please visit www.brcsa.org.za or call the interim CEO Clare O’Neil on 011 268 1800 / 01/ 02.
About TNS: TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. For more information please visit www.tnsglobal.com or call Director: Business Development Richard Rice on 011 778 7523.
About the NAB: The National Association of Broadcasters is a leading industry body that represents the interests of all three tiers of broadcasting as well as signal distributors and electronic media industry associates. For more information please visit www.nab.org.za or call us at 011 326 2444.