Partners Against Piracy launches powerful new campaign highlighting the human cost of content piracy

Partners Against Piracy (PAP) has launched a new public service awareness campaign aimed at educating audiences about the real-world impact of content piracy on Africa’s creative economy, jobs, and future storytelling.

Developed by the 2026 cohort of the MultiChoice Talent Factory, the public service announcement reflects the next generation of African storytellers advocating for the protection and sustainability of the continent’s creative sector.

The campaign will air across various broadcast channels including DStv, eTV, SABC and SuperSport platforms, targeting both linear and streaming audiences across South Africa.

Read the full press statement here.